ABOUT

Industrial and graphic design driven by the intersection of form and meaning. I’m drawn to that sweet spot where striking aesthetics meet intelligent, purposeful functionality — where beauty is not just visual, but strategic. I believe in design that resonates, that’s both conceptually grounded and commercially viable. My work lives in that in-between space: where ideas become tangible, where elegance serves a purpose, and where creativity translates into something real, relevant, and enduring.

Brand Strategy

Branding
Brand reboot

Creative Direction

Digital creative direction

Exhibition design

Website design

Packaging

Product design